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Home appliance store promotion

OUR RESULTS

7850
Income
509$
Outgo
122
Purchase
3.5$
Purchase price

The client requested to optimize his advertising account, increase the number of transactions, reduce the cost of the transaction.

Source or Channel

 

 

Users Bounce Rate Pages /
Session
Avg. duration Conversions Transaction Rate Transaction Cost Revenue Goal Conversion
google / cpc

It was

50100 76,21% 1,40 41,35 74 0,01% 19 122 768 43 403

17,90%

google / cpc Has become 58813 72,83% 1,86 71,15 488 0,42% 317 110 802 862 848

54,50%

35 categories of products were set up in the account; in the process of setting up, the previous contractor made numerous mistakes which led to the fact that the advertisement was not effective and very unprofitable.

What was done:

  • The semantic core has been developed qualitatively;
  • Added many minus words;
  • Fixed text ads;
  • Fixed links to landing pages;
  • TK issued for editing the site in order to increase sales and improve the site for users;
  • Added all ad extensions;
  • New TOP contextual advertising tools added;
  • Remarketing is well developed;
  • Customized audience lists;
  • The account structure has been completely redone;
  • Secret campaigns have been introduced with the function of payment per transaction, and not just clicks.

Home appliance store promotionWhat results have been achieved in promoting the store of household goods:

  • Decrease in transaction cost by 18 times;
  • Traffic growth by 17.39%;
  • Cost reduction of 9.75%;
  • Transaction growth by 1,568.42%;
  • Revenue growth of 1,887.99%;
  • Significant growth in associated transactions.

Additionally configured:

Facebook and Instagram targeted ads

  • Coverage: 90,764
  • Impressions: 245 125
  • Purchase Price: $ 3.5
  • Downloads: 122
  • Consumption: $ 509
  • Income: $ 7850
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    sales growth strategy for 3-6-9-12 months!

    Phone, Telegram: +38 (095) 128 48 00

    Email: info@www.pirogov.marketing

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