The client requested to optimize his advertising account, increase the number of transactions, reduce the cost of the transaction.
Source or Channel |
|
Users | Bounce Rate | Pages / Session |
Avg. duration | Conversions | Transaction Rate | Transaction | Cost | Revenue | Goal Conversion |
google / cpc |
It was |
50100 | 76,21% | 1,40 | 41,35 | 74 | 0,01% | 19 | 122 768 | 43 403 |
17,90% |
google / cpc | Has become | 58813 | 72,83% | 1,86 | 71,15 | 488 | 0,42% | 317 | 110 802 | 862 848 |
54,50% |
35 categories of products were set up in the account; in the process of setting up, the previous contractor made numerous mistakes which led to the fact that the advertisement was not effective and very unprofitable.
- The semantic core has been developed qualitatively;
- Added many minus words;
- Fixed text ads;
- Fixed links to landing pages;
- TK issued for editing the site in order to increase sales and improve the site for users;
- Added all ad extensions;
- New TOP contextual advertising tools added;
- Remarketing is well developed;
- Customized audience lists;
- The account structure has been completely redone;
- Secret campaigns have been introduced with the function of payment per transaction, and not just clicks.
What results have been achieved in promoting the store of household goods:
- Decrease in transaction cost by 18 times;
- Traffic growth by 17.39%;
- Cost reduction of 9.75%;
- Transaction growth by 1,568.42%;
- Revenue growth of 1,887.99%;
- Significant growth in associated transactions.
Additionally configured:
Facebook and Instagram targeted ads
- Coverage: 90,764
- Impressions: 245 125
- Purchase Price: $ 3.5
- Downloads: 122
- Consumption: $ 509
- Income: $ 7850