The client asked to reduce the cost of an application for viewing apartments in a new building.
Only advertising campaigns in Yandex search were configured, without YAN, retargeting, audiences, etc.
- Analysis of current advertising campaigns has been carried out;
- The analysis of competitors was carried out;
- A promotion strategy has been drawn up;
- Fixed bugs in current campaigns;
- Key queries have been significantly expanded;
- Added a lot of negative words;
- New ads are written;
- TK issued for editing the site in order to increase sales and improve the site for users;
- Added all ad extensions;
- Remarketing is well developed;
- Customized lists of audiences;
- New banners developed;
- YAN campaigns implemented.
- Reducing the cost of the application by 2.5 times;
- Growth count applications by 2.2 times;
- Growth of traffic by 1.8 times;
- The bounce rate dropped by 20%.
SEO promotion of a residential complex developer company:
- Full technical optimization
- Correcting texts
- Usability development
- Development of commercial ranking factors
- External optimization
Traffic growth 3 times after 4 months of promotion
Was: about 15 users per day, Now: 55
Average conversion 1.5%