2021 for online marketing has become an important milestone in the redistribution of resources online from offline, increased competition, voice and visual search, and other important changes. Now is the time for which visual marketing and artificial intelligence are relevant. We have selected for you the TOP-10 Internet marketing trends, without which it is impossible complex website promotion in 2021.
According to the consulting company Gartner, more than 70% of companies in 2021 will try to apply AR (augmented reality) technologies. This will allow you to immediately try on clothes, create a specific design project at home. Such opportunities open up after the client points the camera at an object that interests him.
Augmented reality is much simpler than virtual reality. It will help build the relationship between the brand and the customer. In addition, such an innovation will be affordable for representatives of medium-sized businesses.
More than 90% of marketers say video is an essential part of their marketing strategy and online website promotion. The video helps the customer make an important purchase decision.
Video marketing was heavily used on Instagram and YouTube in 2020. Moreover, these were not just videos, but live sales. Shoppers are not comfortable with wasting time on long product reviews, so it’s worth making videos up to two minutes long. Already today we need to use this resource to the fullest, this will help increase sales and attract the target audience. Cisco predicts that video will account for 82% of consumer Internet traffic in 2022.
Chatbots – constant communication with the client
Chatbots make it easier to communicate with the brand and create a positive experience. This is achieved due to the following advantages:
- he works around the clock;
- answers any questions from clients;
- will reduce several times the workload and costs of the sales department.
Up to 90% of communication with potential customers can be transferred to a chatbot. With its help, you can always be in contact with the client.
In conditions of limited advertising resources, as well as competition, it is necessary to assess the effectiveness of marketing, which is determined in aggregate from all channels and sources.
It is necessary to carefully use the call tracking system, all analytics services and CRM. A detailed analysis of all indicators is important, this will help to adjust the marketing strategy.
Messengers and social networks are popular enough, but email is always relevant. For digital marketing, personalized mailings are the most effective.
E-mail marketing has no restrictions on the type of activity and is suitable for advertising absolutely any product or service. With the right approach, personalized mailings can help increase your income and save you a lot of time.
It is difficult to find cool specialists on the market who will help you successfully bring offline to online. There is not enough experience, knowledge or creativity. In a few years, the threshold for entering the marketing profession will be significantly higher. Therefore, 2021 is a great time for young professionals who want to develop and learn new things, and eventually even become real sharks of Internet marketing.
Internet Marketing enters an era of new development, when fresh ideas, research, technical innovations are important. Finding a good marketer or professional marketing agency is essential to implement a company’s marketing strategy.
Influencer Marketing on TikTok
Influencer marketing is heavily used on TikTok. Numerous studies confirm that on TikTok, marketing works through influencers and celebrities. They can help increase sales and brand awareness.
The TikTok app has become the most popular in the world according to the Sensor Tower. In six days, 24 million views on TikTok received converse, which were decorated. This project was implemented by Converse in collaboration with popular bloggers.
In everyday life, voice searches are often used, such as “Ok Google” or “Hey Siri”. Almost 20% of all requests that come from a mobile phone to Google will be voice.
Speech recognition technology can significantly increase sales. Domino’s Pizza is a prime example. Customers can easily order pizza using Alexa technology, which is very popular in the United States. Alex is used by 38 million Americans.
The shift in sales to voice search is a positive trend as the business gains more audience reach. In this case, it is necessary to select the correct service and technically configure it.
The user experience can improve visual search. In order to get real search results, it is only necessary for the system to show a similar product. An efficient Google Lens tool offers a visual search engine feature. If you, for example, take a picture of a picture, business card, book, you can find useful information thanks to visual search:
- View quotes from a book or read reviews.
- Save e-mail address, phone number from the business card.
- Find out a detailed history of the creation of a particular picture, read about its author and other information.
Another plus of using Google Lens is the ability to copy handwritten text that you can send directly to your computer. This feature was added in 2020.
The CamFind service is also used. It performs a visual search based on a photo from your phone, allows you to compare prices of goods using a camera. Also, having photographed the poster, you can conveniently find trailers for films. Visual search is a great customer acquisition tool that will help you stand out from the competition.
Reallocation of resources online and competition
Many businesses are making an emergency transition from offline to online. This is facilitated by the pandemic. For example, in the United States, online sales increased by as much as $ 51 billion in just one quarter. And the online sales sector will continue to develop. Therefore, you need to direct all efforts tomarketing, seo optimization is also important.
After the outbreak of the pandemic, online sales were in a big plus. Experts say that the business is now going through one year of development at the same rate as before in five years. Rapid growth requires the preparation of infrastructure. These are delivery services, online payments, online stores.
On the other hand, there is a small problem – a general decline in purchasing power, which can reduce overall sales. It is safe to say that online is growing not due to economic growth, but due to offline resources. In Ukraine, the economy is stagnant, so growth may be temporary until all buyers finally go online. In a couple of years, sales will grow both in absolute and relative terms, but subject to the development of the economy.
Business in 2021 faces an important task – to take its advantageous place online, otherwise it simply will not survive. It’s also important to keep competition in mind. Many companies are fighting for the attention of buyers, so the slightest mistake will be expensive. To first attract, and then convince and then retain your customer, you need a lot of touch points. For those who rely on only one tool, for example, exclusivelyseo promotionmay be defeated. In 2021, a new approach is needed in which all the tools will work at the same time. Correct strategy, comprehensive vision, modern approach guarantee a good result.
We always follow the latest industry trends and market dynamics and help bring your business to the next level. This is achieved through effective advertising, the right choice of tools, work with the target audience, financial planning and monitoring of results.
According to forecasts of research and expert publications, all of the above 10 trends will have a significant impact on marketing in 2021. It remains only to test all these trends in practice. An integrated approach will definitely bear fruit and increase the level of marketing at times.